Shift your perception of possible

Keynote speaking, peak performance coaching, and end to end performance systems that move you to number one in your craft

The Book

Revolutionise the way you perceive excellence, potential and talent to gain a psychological edge over the competition.

Speaking

Inspire and motivate your team to expand their perceptions of potential and unlock the psychological firepower that drives success.

Advisory

Without the right talent, without the right systems, outlier performance will remain a dream. Our performance systems make that dream a reality.

Podcast

James interviews outliers from his network in elite military, sport, and business to deconstruct the principles that have driven their success.

"King demystifies the complex world of elite performance"

Commander

United Kingdom Special Mission Units

"James is bursting with highly practical insights, debunking the myths around performance using science and storytelling, and leaves you armed with the knowledge, methods and motivation to help you get better at the things you want to get better at, every day of your life."

James Worrall

Founder and Chairman of Leaders in Sport

"King challenges your thought process and then prepares you for problem solving the puzzle that is elite performance"

Ted Rath

Vice President of Player Performance Philadelphia Eagles

"With James’ breadth of experience and insight expect to be simultaneously challenged and equipped to unlock the best version of yourself and your peers."

Duncan Truswell

Strategic Lead Talent and Performance Sport England

"I've watched and admired how James designs and build sustainable human performance programs that deliver results"

Command Sergeant Major

United Kingdom Special Mission Units

"James possesses a veritable blueprint for building a high-performance environment. He provides insights that span the gamut of development. From culture and communication, to building leadership, skills and routines"

Jerry Dipoto

Executive VP & General Manager, Seattle Mariner Baseball Club

"There is no book I have recommended to more people than Accelerating Excellence. It is THE instruction manual on discovering your true potential, and achieving elite performance, written by someone who doesn’t just talk the talk, but walks the walk"

Matt Watkinson

Author of Mastering Uncertainty

"One of the world’s leading performance experts. James will teach you everything you will ever need to know about elite performance"

Joe De Sena

Founder and CEO Spartan Races and three times NYT Bestselling Author

"James combines energy, ingenuity, an elite mindset and highly actionable principles"

Gorm Thomassen

CIO AKO Capital

"James has a unique ability to synthesise the important principles of performance, and deliver them in a way that sticks and invigorates. James does this both through his writing the way he connects with people. Put simply, James is first class"

Danny Kerry MBE

Gold Medal Winning Olympic Coach

"King expertly deciphers the complex world of elite performance. And how you can be a part of it."

Csaba Konkoly

Co-founder and president of Hum capital, co-author of Mastering Uncertainty

"I have seen first and how James King builds elite performance individuals and organizations. Accelerating Excellence will show you how. His strategies are unique, innovative and proven. I unreservedly recommend James to anyone involved in high performance."

Jason Henderson

Master Chief Navy SEAL NSWDG (Retired)

"Delivering at the leading edge of special operations, I have worked with James for over three years. His insights and expertise have revolutionised my approach to optimising performance in the most demanding circumstances. If you’re serious about elite performance, then you MUST listen to James."

Former Commanding Officer

United Kingdom Special Mission Unit

"James is a world leading expert when it comes to performance, winning and the mindset that drives all of that. He will show you a precise way forward and how to structure an actionable methodology for getting better faster. You now have no excuses not to be everything you can be. James, thank you for being an invaluable person I turn to for reassurance and guidance"

Shane McGuigan

McGuigan Gyms Boxing, Highest Win % in World Sport

"I owe James an insurmountable debt for what he has instilled in me. From day one his approach transitioned me from a young man with a naïve general desire to achieve, into a focused, aligned individual with a burning sense of mission. King gave me a set of logical actions that enabled me to relentlessly advance my career beyond what I thought was possible… at lightning speed. Now, you have no excuse not to go out there and do the same."

Greg Newman

Chief Executive, Onyx Capital Group

"James King is the tip of the spear when it comes to motivation, confidence and resilience. His innovative and unique understanding of the mechanics of human performance make him the definitive coach of the future. He has cracked the algorithm for excellence."

"James King knows what it takes to make people excel. You can’t afford not to know what he’s teaching. How to progress will become very clear, very fast, and very exciting. James shows you the tools, they hit your brain, it clicks, you transform, and results follow."

Mens Health

"James transformed the selection and training process at Mandara and an exponential increase in revenue followed immediately. James is relentless in his pursuit of improved performance. If I were to start my company from scratch King would be the first person, I would partner with ahead of any other person I have ever worked with."

Muwaffaq Salti

Founder and Chairman Mandara Capital

"Ten years in professional sport and I’ve never worked with anyone liked James. He is a no-nonsense pioneer in mindset. He has pushed the boundaries in terms of what I can achieve."

Shona McCallin

Olympic Gold Medallist, Team GB Hockey