Excellence by design.
Powered by purpose.

- James A. King

Win by design - Excellence, engineered.

The world's most profitable Hedge funds.

Multiple no.1 ranked athletes.

Tier one Special Forces.

Different arenas. Different uniforms.

One constant. James A. King.

Performance across arenas
Performance optimization

There's a war on excellence

Collapse isn't a risk. It's the default.

James A. King installs systems that win.

Under pressure. At scale. Without fail.

Application only

Performance is never a coincidence

Measured in billions, world titles, and mission success.

Outcomes. Impact. Nothing else.

Calibrate. Install. Win

Elite performance systems

Trusted where failure is not an option

Trusted Partner
Harvard
Premier League
Trusted Partner
Oxford
Olympic Rings
Trusted Partner

Practical, but not obvious, keys to getting the most from teams. Truly brilliant.

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General Stanley A. McChrystal
Command Level Executive

James transformed selection and training and an exponential increase in revenue followed immediately.

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Muwaffaq Salti
Founder & Chairman, Mandara Capital

One of the world's leading performance experts. James will teach you everything you need to know about elite performance.

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Joe De Sena
Founder & CEO, Spartan Race; 3× NYT Bestselling Author

James provides unique insight into cultivating elite performance - a true route map to excellence.

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Senior Member
MI5 – The Security Service

James combines energy, ingenuity, an elite mindset and highly actionable principles.

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Gorm Thomassen
CIO, AKO Capital

Delivering at the leading edge of special operations… James insights have revolutionised my approach in the most demanding circumstances.

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Former Commanding Officer
United Kingdom Special Mission Unit

Greatness is not achieved accidentally… James has a deliberate and accessible roadmap for maximising elite performance.

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Mark Shapiro
President & CEO, Toronto Blue Jays

I have seen first-hand how James builds elite performance individuals and organisations… His strategies are unique, innovative and proven.

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Jason Henderson
Master Chief, Navy SEAL NSWDG (Retired)

James has the veritable blueprint for building a high performance environment.

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Jerry Dipoto
EVP & GM, Seattle Mariners Baseball Club

I have watched and admired James design and build sustainable human performance programmes that deliver results.

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Former Command Sergeant Major
UK Special Mission Units

Accelerating Excellence

Three systems. One mission.

Accelerating Excellence Book

The Book

The blueprint. In print and out loud.

Accelerating Excellence Podcast

The Podcast

The elite. Thinking out loud.

Train the Operating System App

The App

Beyond tools. An operating system.

James delivers the operating systems you can't Google.

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