The world’s most profitable Hedge funds.

Multiple no.1 ranked athletes.

Tier one Special Forces units.

Different arenas. Different uniforms.

One constant. James A. King.

One constant.
James A. King.

The movement/mission:

There’s a war on excellence — in the boardroom, on the battlefield, in the mirror. Collapse isn’t a risk. It’s the default.

James A. King installs systems that win.

Under pressure. At scale. Without fail.

Application only

The system:

Performance is never a coincidence.
Diagnose. Rewire. Win.

Excellence isn’t discovered — it’s engineered.

You don’t need another hack. You need the operating system.

Systems that weaponise potential — measured in profit, world titles, and mission success.

Precision-built. Outcome-obsessed.

Application only

The proof:

Trusted where failure isn’t an option.

"Practical, but not obvious, keys to getting the most from teams. Truly brilliant."

General Stanley A. McChrystal

Former CO, Joint Special Operations Command

"James transformed selection and training and an exponential increase in revenue followed immediately."

Muwaffaq Salti

Founder & Chairman, Mandara Capital

“One of the world’s leading performance experts. James will teach you everything you need to know about elite performance.”

Joe De Sena

Founder & CEO, Spartan Race; 3× NYT Bestselling Author

“James provides unique insight into cultivating elite performance — a true route map to excellence.”

Senior Member

MI5 – The Security Service

“James combines energy, ingenuity, an elite mindset and highly actionable principles.”

Gorm Thomassen

CIO, AKO Capital

“Delivering at the leading edge of special operations… James insights have revolutionised my approach in the most demanding circumstances.”

Former CO

UK Special Mission Unit

“Greatness is not achieved accidentally… James has a deliberate and accessible roadmap for maximising elite performance.”

Mark Shapiro

President & CEO, Toronto Blue Jays

“I have seen first-hand how James builds elite performance individuals and organisations… His strategies are unique, innovative and proven.”

Jason Henderson

Master Chief, Navy SEAL NSWDG (Retired)

“I have watched and admired James design and build sustainable human performance programmes that deliver results.”

Former Command Sergeant Major

UK Special Mission Units

The Signature

Book / Podcast / App

The core is private. The cause is public.

The future won’t be saved by average. It’ll be built by the excellent.

This is a war on mediocrity. Excellence is the weapon.

Own it. Fix it. Finish it.

Accelerating Excellence

Three delivery systems.

One mission.

The Book

The blueprint.
In print and out loud.

The blueprint. In print and out loud.

The Podcast

SF commanders. World champions. Billion-dollar CIOs thinking out loud.

The App

Mindset. Discipline. Action.
Rewire daily.

james@jamesaking.com