Accelerating Excellence

#1 International best-seller revealing the principles that drive elite performance

Performance is never a coincidence

In his bestselling book Accelerating Excellence King draws on his twenty years of experience as a trusted advisor to some of the world’s most elite performers.

James combines this experience with cutting edge scientific research to reveal the principles that are proven to drive elite performance.

This inspiring book is bursting with highly actionable strategies you can apply today that will make you better tomorrow.

Learn how to:

Align with the principles all outlier performers have leveraged in order to obtain and sustain elite performance
Ignite your psychological firepower and unleash the inner confidence, motivation and resilience that drive success
Apply a methodology that will channel your ambition, talent and effort so allowing you to get better faster
Rapidly acquire skills that stick, blowing the 10,000-hour rule out of the water
Win the head game of mastering your emotions so you can access your best when it matters most
Generate breakthrough solutions to innovate and stay ahead of the rest

Transform the way you perceive potential

Accelerating Excellence will revolutionise the way you perceive excellence, potential and talent, crushing some of the most entrenched assumptions holding you back.

You will emerge inspired about the possibility that exists before you, along with a concrete set of actions to drive you forwards.

What others say about Accelerating Excellence

"Accelerating Excellence provides exclusive access into what it takes for both individuals and groups to excel. It's entertaining, uses real life examples, and is highly practical. It's about time this book was written"

Per Lundstam

Director of Athlete Performance - Red Bull

"How do you accelerate excellence? The first step is to read this ground-breaking book, which is not so much a book as a detailed map of the newly revealed landscape of human performance. Accelerating Excellence will be on the desk of every coach in elite sport."

Roy Hodgson

Former England and current Crystal Palace manager

"I've watched and admired how James designs and build sustainable human performance programs that deliver results. Accelerating Excellence, is a long overdue manifesto for elite performance and James King is the ideal ambassador"

Command Sergeant Major

United Kingdom Special Mission Units

"James King knows what it takes to make people excel. You can’t afford not to know what he’s teaching. How to progress will become very clear, very fast, and very exciting. James shows you the tools, they hit your brain, it clicks, you transform, and results follow."

Mens Health

"Accelerating Excellence is an important resource that provides valuable and unique insight on the topic of elite performance."

RC Buford

CEO San Antonio Spurs

"An inspirational book where each and every chapter reveals unique insight into how to cultivate elite performance. A true route map to excellence."

Senior Member

MI5 - The Security Service

"This book is a must read for anyone who wants to understand how to accelerate their own performance. Its bursting with highly practical insights, it debunks the myths around performance using science and storytelling, and leaves you armed with the knowledge, methods and motivation to help you get better at the things you want to get better at, every day of your life."

James Worrall

Founder and Chairman Leaders in Sport

"An incredibly detailed, yet easy to understand guide for anyone interested in achieving elite performance. King challenges your thought process and then prepares you for problem solving the puzzle that is elite performance. A must read for anyone seeking to become the best version of themselves; that means all of us."

Ted Rath

Vice President of Player Performance Philadelphia Eagles

"James King is the tip of the spear when it comes to motivation, confidence and resilience. His innovative and unique understanding of the mechanics of human performance make him the definitive coach of the future. He has cracked the algorithm for excellence."

"This book is a veritable blueprint for building a high performance environment. James provides insights that span the gamut of development. From culture and communication, to building leadership, skills and routines. This is a highly educational read that will certainly become a go to reference for me in the ongoing quest for excellence."

Jerry Dipoto

Executive VP & General Manager Seattle Mariner Baseball Club

"I have seen first and how James King builds elite performance individuals and organizations. Accelerating Excellence will show you how. His strategies are unique, innovative and proven. I unreservedly recommend James to anyone involved in high performance."

Jason Henderson

Master Chief Navy SEAL NSWDG (Retired)

"I owe James an insurmountable debt for what he has instilled in me. From day one his approach transitioned me from a young man with a naïve general desire to achieve, into a focused, aligned individual with a burning sense of mission. King gave me a set of logical actions that enabled me to relentlessly advance my career beyond what I thought was possible… at lightning speed. Now, you have no excuse not to go out there and do the same."

Greg Newman

Chief Executive, Onyx Capital Group

"James is a world leading expert when it comes to performance, winning and the mindset that drives all of that. He will show you a precise way forward and how to structure an actionable methodology for getting better faster. You now have no excuses not to be everything you can be. James, thank you for being an invaluable person I turn to for reassurance and guidance"

Shane McGuigan

McGuigan Gyms Boxing, Winningest coach in global sport (87.5% world title fights)

"King expertly deciphers the complex world of elite performance. And how you can be a part of it"

Csaba Konkoly

Co-founder and president of Hum capital, co-author of Mastering Uncertainty

"James has a unique ability to synthesise the important principles of performance, and deliver them in a way that sticks and invigorates. James does this both through his writing the way he connects with people. Put simply, James is first class"

Danny Kerry MBE

Gold Medal Winning Olympic Coach

"James combines energy, ingenuity, an elite mindset and highly actionable principles"

Gorm Thomassen

CIO AKO Capital

"One of the world’s leading performance experts. James will teach you everything you will ever need to know about elite performance"

Joe De Sena

Founder and CEO Spartan Races and three times NYT Bestselling Author

"There is no book I have recommended to more people than Accelerating Excellence. It is THE instruction manual on discovering your true potential, and achieving elite performance, written by someone who doesn’t just talk the talk, but walks the walk"

Matt Watkinson

Author of Mastering Uncertainty

"I love this book. An excellent read packed with information and clear steps on how to accelerate your pursuit of excellence. Read it at least once, if not two or three times"

Keith Breslauer

Founder and Managing Partner, Patron Capital

"This book is packed full of strategies, tactics and approaches you can use to identify, develop and engage people to systematically cultivate success. Its staggeringly simple in its application, whilst jaw droppingly insightful prompting deep reflection. With James’ breadth of experience and insight expect to be simultaneously challenged and equipped to unlock the best version of yourself and your peers"

Duncan Truswell

Strategic Lead Talent and Performance, Sport England

"James Kings book is the most impactful book I have read in the last decade. Study and act upon with intensity, it will transform your performance!"

Brett Kelly

Founder & CEO Kelly Partners

"King demystifies the complex world of elite performance. A must read for anyone seeking to excel"

Col (Retired)

United Kingdom Special Mission Units

"Practical, but not obvious, keys to getting the most from teams. Truly brilliant"

General Stanley Mchyrstal

Four Star General, Former Commander of U.S. and International Security Assisstance forces

"Delivering at the leading edge of special operations, I have worked with James for over three years. His insights and expertise have revolutionised my approach to optimising performance in the most demanding circumstances. If you’re serious about elite performance, then you MUST listen to James"

Delivering at the leading edge of special operations, I have worked with James for over three years. His insights and expertise have revolutionised my approach to optimising performance in the most demanding circumstances. If you’re serious about elite performance, then you MUST listen to James.

United Kingdom Special Mission Unit

"Ten years in professional sport and I’ve never worked with anyone liked James. He is a no-nonsense pioneer in mindset. He has pushed the boundaries in terms of what I can achieve"

Shona McCallin MBE

Olympic Gold Medallist, Team GB Hockey

Get SIX chapters for free now

Accelerating Excellence is about the biological and psychological factors that are accessible to anyone and everyone, and which can be enacted by you today.